ROLE
CREATIVE DESIGNER
DURATION
TOOLS
PANDA EXPRESS
Created an enticing and inclusive Rewards program design that effectively communicates a sense of excitement and warmth, encouraging users to join the program.
signed up for rewards
+300,000 users
*data from May 2023
increase in retention rate for
checkout process
75.4%
What came out of it?
Our team has successfully rolled out a
brand new rewards system 👏
What did I do?
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
What did we do?
Our team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
How did it start?
Panda sought to establish a
rewards system aimed at fostering customer loyalty and enhancing retention rates.
+300,000 users
signed up for rewards
75.4%
increase in retention rate for
checkout process
*data from May 2023
What came out of it?
Our team has successfully rolled out a
brand new rewards system 👏
What did I do?
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
What did we do?
Our team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
How did it start?
Panda sought to establish a
rewards system aimed at fostering customer loyalty and enhancing retention rates.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
PROXIMA NOVA
PROXIMA NOVA
PROXIMA NOVA
A strong and versatile geometric sans serif font with industrial-quality characteristics that ensures all textual elements within the rewards system, from promotional materials to digital interfaces, exuded a sense of professionalism, clarity, and modernity.
A strong and versatile geometric sans serif font with industrial-quality characteristics that ensures all textual elements within the rewards system, from promotional materials to digital interfaces, exuded a sense of professionalism, clarity, and modernity.
Font
Colors
Use Cases
Design System
Design System
Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.
Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.
Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.
UI Design
Interaction Design
Graphic Design
Background
Background
Background
UI Design
Interaction Design
Graphic Design
MOBILE
MOBILE
DESKTOP
MOBILE
Designed the icon steps that effectively convey the message of simplicity and efficiency, showcasing the quick and easy nature of the process of joining.
Designed the icon steps that effectively convey the message of simplicity and efficiency, showcasing the quick and easy nature of the process of joining.
Designed the icon steps that effectively convey the message of simplicity and efficiency, showcasing the quick and easy nature of the process of joining.
UI Design
Interaction Design
Components
How It Works Icons
How It Works Icons
How It Works Icons
DESKTOP
MOBILE
UI Design
Interaction Design
Components
DESKTOP
MOBILE
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.
Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.
Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.
UI Design
Interaction Design
Rewards Assets
Monthly Good Fortune
Monthly Good Fortune
Monthly Good
Fortune
UI Design
Interactive Design
Rewards Assets
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
3RD STAGE- RECEIVE OFFER
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
1ST STAGE - LOCKED
A hero section that prominently highlights a personalized birthday reward, ensuring users can easily identify a dedicated page exclusively tailored to celebrate their special day.
A hero section that prominently highlights a personalized birthday reward, ensuring users can easily identify a dedicated page exclusively tailored to celebrate their special day.
A hero section that prominently highlights a personalized birthday reward, ensuring users can easily identify a dedicated page exclusively tailored to celebrate their special day.
UI Design
Interaction Design
Components
Birthday Offer
Birthday Offer
Birthday Offer
MODAL
MODAL
OFFER PAGE
OFFER PAGE
UI Design
Interaction Design
Components
MODAL
OFFER PAGE
PANDA EXPRESS
Created an enticing and inclusive Rewards program design that effectively communicates a sense of excitement and warmth, encouraging users to join the program.
ROLE: VISUAL DESIGNER
CREATIVE DESIGNER: BRIAN SCOTT
DURATION: MARCH 2022 - JANUARY 2023
TOOLS: FIGMA & PHOTOSHOP
signed up for rewards
+300,000 users
*data from May 2023
increase in retention rate for
checkout process
75.4%
What did I do?
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
What did we do?
Our team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
How did it start?
Panda sought to establish a
rewards system aimed at fostering customer loyalty and enhancing retention rates.
What came out of it?
Our team has successfully rolled out a
brand new rewards system 👏
Created an enticing and inclusive Rewards program design that effectively communicates a sense of excitement and warmth, encouraging users to join the program.
PANDA
EXPRESS
ROLE: VISUAL DESIGNER
CREATIVE DESIGNER: BRIAN SCOTT
DURATION: MARCH 2022 - JANUARY 2023
TOOLS: FIGMA & PHOTOSHOP
Impact
Our team has successfully rolled out a
brand new rewards system 👏
What did I do?
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
What did we do?
Our team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
How did it start?
Panda sought to establish a
rewards system aimed at fostering customer loyalty and enhancing retention rates.
signed up for rewards
+300,000 users
*data from May 2023
increase in retention rate for
checkout process
75.4%