ROLE
CREATIVE DESIGNER
DURATION
TOOLS
CHEESECAKE
FACTORY
Created weekly email campaigns to highlight menu offerings and promote seasonal items, ensuring consistent engagement and customer awareness.
What came out of it?
An informative and fun email experience to keep
customers enthusiastic and eager to indulge in the
Cheesecake Factory dining experience 🍰
How did it start?
Cheesecake Factory required planned weekly email
campaigns scheduled a month in advance to effectively
promote upcoming holidays, introduce new menu items, and incentivize customer engagement through rewards programs.
What did I do?
I crafted weekly email assets by
exploring the brand guidelines to
infuse a fresh perspective while effectively promoting the targeted objectives.
Strategically utilizing a blend of images and GIFs to
effectively showcase diverse menu items, accentuate signature cheesecakes, and sustain audience engagement.
Created weekly email campaigns to highlight menu offerings and promote seasonal items, ensuring consistent engagement and customer awareness.
CHEESECAKE
FACTORY
ROLE: VISUAL DESIGNER
CREATIVE DESIGNER: BRYAN SCOTT
DURATION: APRIL 2022 - JUNE 2023
TOOLS: FIGMA & PHOTOSHOP
Created weekly email campaigns to highlight menu offerings and promote seasonal items, ensuring consistent engagement and customer awareness.
CHEESECAKE
FACTORY
ROLE: VISUAL DESIGNER
CREATIVE DESIGNER: BRYAN SCOTT
DURATION: APRIL 2022 - JUNE 2023
TOOLS: FIGMA & PHOTOSHOP
What came out of it?
An informative and fun email experience to keep
customers enthusiastic and eager to indulge in the
Cheesecake Factory dining experience 🍰
How did it start?
Cheesecake Factory required planned weekly email
campaigns scheduled a month in advance to effectively
promote upcoming holidays, introduce new menu items, and incentivize customer engagement through rewards programs.
What did I do?
I crafted weekly email assets by
exploring the brand guidelines to
infuse a fresh perspective while effectively promoting the targeted objectives.
Strategically utilizing a blend of images and GIFs to
effectively showcase diverse menu items, accentuate signature cheesecakes, and sustain audience engagement.
How did it start?
Cheesecake Factory required planned weekly email
campaigns scheduled a month in advance to effectively
promote upcoming holidays, introduce new menu items, and incentivize customer engagement through rewards programs.
What did I do?
I crafted weekly email assets by
exploring the brand guidelines to
infuse a fresh perspective while effectively promoting the targeted objectives.
Strategically utilizing a blend of images and GIFs to
effectively showcase diverse menu items, accentuate signature cheesecakes, and sustain audience engagement.
What came out of it?
An informative and fun email experience to keep
customers enthusiastic and eager to indulge in the
Cheesecake Factory dining experience 🍰
How did it start?
Cheesecake Factory required planned weekly email
campaigns scheduled a month in advance to effectively
promote upcoming holidays, introduce new menu items, and incentivize customer engagement through rewards programs.
What did I do?
I crafted weekly email assets by
exploring the brand guidelines to
infuse a fresh perspective while effectively promoting the targeted objectives.
Strategically utilizing a
blend of images and GIFs to
effectively showcase
diverse menu items, accentuate
signature cheesecakes, and sustain
audience engagement.
What came out of it?
An informative and fun email experience to keep customers enthusiastic and eager to indulge
in the Cheesecake Factory
dining experience 🍰